David Guetta x UEFA EURO 2016
GET 1 MILLION FANS TO FEATURE ON THE RECORD
Fans record via a fully responsive, mobile-friendly web application produced in 11 different languages with fully customised, shareable artwork upon completion.
What I did
Custom wordmark
Created a custom wordmark for the campaign, which was subsequently then approved, picked up & used by Warner Bros. Records on the official UEFA EURO 2016 single artwork.
Web application (PWA)
An immersive digital experience enabling fans to enter Music Ambassador David Guetta’s studio to record their contribution to the Official Song via a specially created web app
Bespoke & shareable artwork
Tailored social media creative output.
Populated by entering the competition, the final creative customised the background based on the team you were backing at UEFA EURO 2016 and placed your name on the artwork like you were featured on the single with David Guetta.
See David Guetta launch the campaign here
