Marshalls 3D Visualiser

Responsibilities

User Research
Mind Maps
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing

A new addition for 2021 to enhance the shopping experience due to the current situation we are/were facing, was to bring in a 3D Visualisation of the products in order for consumers to be able to see the product in lifelike quality.

Spin the product, see how the lighting has an effect on the product at different angles, see/almost feel, the textures from the incredibly detailed photographic renders.

Then, if that doesn’t feel like it’s enough, we offer an Augmented Reality experience via a dynamic QR code.
This then takes you into a new and exciting mobile experience where you can utilise the native features on your mobile device to go out into your own space and virtually lay the product on the ground and see how it will look in your garden as a patio, or if it’s a driveway product, as a driveway.

There are also added benefits for this enhanced experience that benefits us all;
No waiting
Instantly see the product in your space.

Larger area view
For better visibility of colour variation

Eco friendly
No waste.
No carbon emissions.