Marshalls Garden & Driveways

Responsibilities

Acting Product Owner
User Research
Empathy Maps
Mind Maps
Personas
Information Architecture
User Journeys
Wireframing
User Testing
User Interface (UI)
A/B Testing
UI Design System

A complete redesign of the existing ‘homeowners/domestic’ website.

Utilising the Marshalls Bedrock Design System, the website was redesigned from the ground up adhering to our internal guidelines and (atomic) modular structure.
A lot of research was done with our existing user base and persona’s were crafted to offer guidance for a solution that would ultimately inspire our consumers into a purchase decision.