Deltatre - End of Play
My role
User Research
User Testing (internal)
User Journeys
Lo-fi design
Hi-fi design
Utilising and adding to the design systems used at Deltatre
What I did
Analysis of existing journeys and pain points
User journeys
Sketching and lo-fi prototyping
Hi-fi design and prototyping
Guerilla testing (internal)
Statement of intent
Enable users to continue their onward journey when they reach the end of a video
End-of-Play (EoP) is a mode that offers users options to continue their onward journey when they reach the end of a video. Helping to retain users and increase application usage, EoP encourages users to stay on the app by surfacing related or additional content.
Upon reaching the end of a stream, whether through continuous play, or scrubbing, the EoP experience is triggered, and a countdown timer displays.
Depending on integrator configurations, users are presented with options to view event highlights, replay the current video, or to select another stream from a video list.
If there is no user reaction within the time limit, content plays automatically